Executive Board

Orla, a senior from Stuart, Florida, is currently pursuing a major in public relations with a concentration in business administration and a certificate in sports management. Prior to assuming her role as President, she served as the Treasurer on our executive board and has been an active member since her sophomore year. During the previous spring semester, Orla's passion and commitment to the sports industry led her to an opportunity as the sponsorship activation and communications intern for the PGA TOUR at the Valspar Championship in Palm Harbor, Florida. This experience further ignited her desire to make a mark in the sports and entertainment sector. Upon graduation, Orla aspires to work in player relations within the golf sector.

Beyond her involvement in PRSSA, Orla enjoys attending various sporting events on campus. Her decision to study at UF was largely influenced by the institution's unwavering school spirit and the deep-rooted sense of Gator pride. When she is not in school or working, she likes spending quality time with family and friends, keeping active and traveling to explore new places.

For those interested in learning more about PRSSA, seeking involvement opportunities, or simply wishing to connect and chat, Orla warmly welcomes your inquiries at president.ufprssa@gmail.com. Additionally, you can reach out to her via LinkedIn for a professional connection.

Heidi is currently a junior pursuing a major in public relations and a minor in Innovation. She plans to continue her academic journey by pursuing a master's degree in business management and attending law school. Since her freshman year, Heidi has been an active member of PRSSA. Before assuming the role of PRSSA's vice president, she held positions as the vice president of programming and an ambassador. As the vice president, Heidi's responsibilities include member recruitment and organizing the annual trip to PRSA's ICON conference.

With career aspirations in the entertainment or political sectors, Heidi aims to work as an agent or publicist. Her ultimate goal is to secure a position at a prestigious "Big 4" talent agency, where she can represent clients, negotiate contracts and manage publicity.

Outside of her involvement with PRSSA, Heidi enjoys watching sports, reading and attending concerts. She can be contacted via email at vicepresident.ufprssa@gmail.com or through her LinkedIn profile.

Luis Aguirre is a senior majoring in public relations with a concentration in political science. He is originally from Bogota, Colombia, but now lives in West Palm Beach, Florida. He joined PRSSA during his sophomore year and is now serving as this year’s VP of Diversity and Inclusion.

Luis has managed social media for two different student-run organizations during his time at UF. After graduating, he hopes to join a PR agency where he aspires to work in corporate or financial communications.

In his free time, you can usually find Luis behind the lens of a camera taking photos or working out at the gym. He enjoys playing tennis, going swimming at the beach and trying new coffee shops. If you want to learn more about PR or PRSSA, feel free to reach out to him at dei.ufprssa@gmail.com or connect with him on LinkedIn.

Marisa is a third-year public relations major minoring in event management from Scottsdale, Arizona. Though this is her first year on the PRSSA executive board, she has been an active member since her sophomore year where she served on the social squad as well as the community service committee.

Currently, Marisa works for a public relations firm, Rose + Allyn PR, located in Scottsdale, Arizona. Additionally, she works on the PR team for Strike Magazine, a fashion and culture publication run in Gainesville. Marisa hopes to continue working in fashion and lifestyle PR after graduating. When not in class, Marisa can be found trying a new exercise class (her current favorite is pilates), online shopping or reading.

If you have any questions regarding membership to PRSSA, please reach out to treasurer.ufprssa@gmail.com!

Hannah Schoff, a senior from Englewood, Florida, is a public relations major with a minor in leadership. She joined PRSSA her freshman year at UF, and is serving as this year’s VP of Public Relations. Her favorite PRSSA memory is attending the 2022 PRSSA ICON Conference in Grapevine, Texas!

Hannah participated on UF’s team for the 2022-23 PRSSA Bateman Case Study Competition, where she and the team came in first place out of 49 entries in creating a public relations campaign for the News Literacy Project! She is currently an intern on the Consumer PR team at Carve Communications.

Outside of school, Hannah enjoys going to the beach, spending time with her friends and testing out new recipes in the kitchen. She’s also a certified SCUBA diver! She’s always happy to chat about anything public relations, so don’t hesitate to connect with her on IG @hannah.schoff or shoot her an email at publicrelations.ufprssa@gmail.com.

SkylarRose Margolin is a senior majoring in public relations with a concentration in music. Prior to becoming the VP of Programming, she served as a student ambassador and writer. In her current role, she plans events that foster the professional growth of UF PRSSA members.

SkylarRose currently works as a public relations intern for O’Connell & Goldberg, an agency based in Hollywood, Florida. She attributes much of her knowledge to her involvement with PRSSA and Alpha PR, UF’s student-run public relations firm. She also serves as the VP of Public Relations for UF Doulos.

Outside of PRSSA, there is nothing SkylarRose loves more than soaking in the sun and swimming at her hometown beach in Jupiter, Florida. She also enjoys reading books and exploring new places with her friends in Gainesville.

If you’re interested in learning more about PRSSA, SkylarRose would be more than happy to chat! You can message her on Instagram @skylar.margolin, email her at programming.ufprssa@gmail.com or connect with her on LinkedIn!

Kaleigh is a fourth-year public relations major with a minor in disabilities in society. Prior to becoming VP of Chapter Development, Kaleigh served as the Director of Special Events and Fundraising and has been an active member since her sophomore year. Her favorite PRSSA memory is attending PRSSA ICON in 2022, where she had the opportunity to connect with PR students from all over the country and bond with the members in her chapter.

Kaleigh currently works as a social media manager for Michelle Miller Design, an interior design firm based in St. Petersburg, Florida. On campus, she serves as a Panhellenic Counselor and is an active member in her sorority, Chi Omega.

In her free time, you can find Kaleigh spending quality time with her friends, reading or having a movie night. She is always happy to chat about anything PR or UF related! You can reach her by sending an email to chapterdevelopment.ufprssa@gmail.com or connecting with her on LinkedIn.

Ceci is a third-year public relations major with minors in Latin American studies, Spanish and history. She is originally from Buenos Aires, Argentina but has been living in Miami for the past seven years.

As the head of Alpha PR, she oversees all firm operations and serves as a liaison between the agency and PRSSA. On campus, she is also involved with the Hispanic Student Association and UF Hillel. When she is not in the J-school, you can probably find her reading, listening to podcasts, trying curly hair products or drinking as much coffee and tea as humanly possible.

If you are interested in getting involved in Alpha PR, want to chat about anything public relations related or simply grab a coffee you can reach her at ceci.edelberg@gmail.com or ufalphaproductions@gmail.com. If social media is your thing, you can also find her on Instagram @ceci.edelberg or connect with her on LinkedIn