Bateman National Case Study Competition Team

About the Competition

According to PRSSA National: First established as the National Case Study in 1973, and later renamed to honor the late Carroll J. Bateman, APR, it challenges teams of students to research, plan, implement and evaluate a public relations campaign for an actual client. More than 75 teams enter the competition each year, giving students real-world experience that can translate to resume additions, portfolio pieces and even jobs. After an extensive judging process, three finalists are chosen to present their campaigns to the sponsor, who receives the right to ideas presented. If your company is interested in enhancing the educational experience of public relations students, while also benefitting from their hard work, knowledge and resources, find out more about becoming a competition sponsor.

UF PRSSA and Bateman

Over the past ten years, the UF Bateman Team has finished among the top 15 teams in the nation, annually competing against as many as 60 to 85 universities. UF’s team has been named one of three national finalists four times in the last eight years, proceeding to competitive presentations in New York, Atlanta, Chicago, and Minneapolis.  UF’s team placed first in the competition in 2011 and in 2014, and placed second in 2012 and 2015.  The 2011 victory was UF’s first in more than a decade.

Join the Bateman Team for 2019-2020

All dedicated, driven, focused, creative and enthusiastic public relations majors are strongly encouraged to apply to join the Bateman National Case Study Competition Team. Bateman will give you an experience unlike any class or internship in the field.

Attached are several items:

(1) An overview of the UF CJC Bateman Team

(1) Application information about the UF 2017-2018 Bateman National Case Study Competition Team application process and required materials; it is presented in an FAQ format in an effort to address any questions you may have; and

(2) A team application commitment form that must be completed, signed and submitted along with the other required materials in your application packet; please make it page one of your application packet. To apply for a position on this national competitive academic team, please note page four – the Bateman application process. All of these items must be included in your application packet. Also, please note the deadline for receiving your completed application packet in the Public Relations Office, Weimer 2085, is 4:00 pm on Thursday, August 29; there will be no extensions beyond that date/time.

You are urged to complete your application materials now during the summer 2019 – when you may have adequate time to complete the application; the quality of your application materials is given significant consideration in the selection of finalists. Also, your portfolio or samples will be returned to you at the end of the UF team selection process.

After reviewing the attached material, if you have any questions, please email Bateman's faculty advisor, Deanna Pelfrey, at