Building a Legacy: In Memory of Dr. Leonard Hooper

The Public Relations Student Society of America (PRSSA) is an inherent part of who we are as public relations students. It’s the link between us and the profession.  We owe this connection to a man who helped establish PRSSA more than 47 years ago. Dr. Leonard J. Hooper, the inaugural UF PRSSA faculty adviser, accepted the first PRSSA charter on April 26, 1968 -- just 22 days after the creation of the University of Florida Alpha Chapter of PRSSA. Then only nine Chapters strong, PRSSA has grown to more than 300 Chapters internationally with more than 11,000 student members.


With great sadness, we write about the passing of Dr. Hooper at the age of 91 on Aug. 20, 2015. We honor his legacy every day by working to make our Chapter a resource for every student interested in pursuing public relations.

"Although I never had the honor of meeting professor Hooper in person, I'll be forever affected by his actions,” said Jenny Fenig, 1998-1999 UF PRSSA president. “PRSSA changed my life. I directly credit that organization for giving me the skills, connections and wings to start my public relations career at a global agency in New York City.”

His dedication to teaching and to the profession trailblazed a path for students to find their niche in the burgeoning public relations industry.

"PRSSA is more than an organization. It's a network that gives students the opportunity to see their potential and grow into successful young professionals,” said Adara Ney, 2013-2014 UF PRSSA president. “The UF Chapter shaped me into the person and professional I am today and for that I am forever grateful.”

Dr. Hooper joined the University of Florida in 1964, after earning a Ph.D. from the University of Southern Illinois. He spent 27 years teaching at UF, focusing his efforts in radio, television and ethics in advertising.

“I wish I had known Dr. Hooper. I owe him a debt of gratitude; we all do,” said Kay Tappan, UF PRSSA faculty advisor. “In founding one of the first PRSSA chapters in the nation, he left an amazing legacy that has benefitted countless students at the University of Florida.”

Our thoughts are with his family. May he rest in peace.


You can read the obituary for Dr. Hooper here

This post was written by Josh Ferrari, 2015-2016 UF PRSSA president