fred cook

First Speaker Series of Fall 2014: Fred Cook

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Fred Cook speaks at UF PRSSAJoin UF PRSSA at our first Speaker Series meeting of the year, featuring Fred Cook, at 6:15 p.m. on Wednesday, Sept. 10, in Turlington L005.

Fred Cook is the CEO of Golin, an award-winning public relations agency with 50 offices around the globe.

Before joining the corporate ranks at the age of 36, he talked his way into a job as a cabin boy on a Norwegian tanker, peddled fake Italian leather goods to unsuspecting tourists, ran a rock-and-roll record company, substitute-taught in Los Angeles’s worst schools and winged it as a novice tour guide.

In his book, Improvise -- Unconventional Career Advice from an Unlikely CEO, Mr. Cook shares the wisdom he’s accumulated through his unconventional life experiences.

Mr. Cook was recently named one of the 50 most influential people in public relations by PRWeek and has worked with top business leaders such as Apple’s Steve Jobs and Amazon’s Jeff Bezos.

Feel free to invite your friends and join the Facebook event.

All majors are welcome, and food will be provided. We look forward to seeing you there!