PRSSA Events

First Speaker Series of Fall 2014: Fred Cook

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Fred Cook speaks at UF PRSSAJoin UF PRSSA at our first Speaker Series meeting of the year, featuring Fred Cook, at 6:15 p.m. on Wednesday, Sept. 10, in Turlington L005.

Fred Cook is the CEO of Golin, an award-winning public relations agency with 50 offices around the globe.

Before joining the corporate ranks at the age of 36, he talked his way into a job as a cabin boy on a Norwegian tanker, peddled fake Italian leather goods to unsuspecting tourists, ran a rock-and-roll record company, substitute-taught in Los Angeles’s worst schools and winged it as a novice tour guide.

In his book, Improvise -- Unconventional Career Advice from an Unlikely CEO, Mr. Cook shares the wisdom he’s accumulated through his unconventional life experiences.

Mr. Cook was recently named one of the 50 most influential people in public relations by PRWeek and has worked with top business leaders such as Apple’s Steve Jobs and Amazon’s Jeff Bezos.

Feel free to invite your friends and join the Facebook event.

All majors are welcome, and food will be provided. We look forward to seeing you there!

Fall Membership Rally

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Fall Membership Rally at 6:15 p.m. on Wednesday, Sept. 3! 

UF PRSSA Fall Membership RallyUF PRSSA is gearing up to hit the ground running with our first meeting of the semester. Check out our Facebook event page to RSVP and keep up to date with the location of the rally.  We booked Weimer G037 (in the basement) for the meeting but due to changes in room reservations for Drop/Add Week, the location may change.

We'll be providing an assortment of food to enjoy while you learn about upcoming events, ways to get involved, as well as all of the great things PRSSA has planned for the upcoming semester.

We hope to see you there!

If for some reason you cannot attend but would still like more information, email us at ufprssa@gmail.com.

North Florida PRSA Luncheon Experience

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By Jessica Albert, UF PRSSA Member PRVille

I had the opportunity to “Meet the Media” at a luncheon with the North Florida PRSA chapter in Jacksonville on Wednesday Oct. 16. Our parent chapter invited leading people in the media so practitioners could develop contacts with the people that they could potentially pitch ideas to for their clients.

The event was extremely beneficial to me as a public relations senior because I was able to see how I could connect with local media in my career. I gained valuable insight and was able to network with local professionals who actually practice the skills I’m learning about.

During the session, I heard a number of ways the media likes to receive pitch ideas and how we could effectively send out press releases.  Public relations is such a diverse field that we as future practitioners should prepare to expect almost anything.

After graduating, I would strongly consider joining a chapter of PRSA. The meetings are usually scheduled once a month, and the networking opportunities are truly amazing. Just at the one luncheon I met so many interesting people and talked with fellow Gators. I heard personal experiences and found that my public relations degree can take me anywhere.