speaker series

4 PR Tips from NASA’s Lisa Malone

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UF PRSSA was honored to have guest speaker Lisa Malone, the director of public affairs at NASA, speak about her experiences and share some of her wisdom. Malone spreads awareness across the country of NASA’s latest projects, launches, live shots and more through both traditional and social media. Malone was a journalism major and wrote for her university’s newspaper, started as an intern for NASA and got hired afterwards.

Here are 4 public relations tips that Malone suggested for college students entering the real world:

  1. Internships. Internships. Internships!

Launch your college career with an internship; it’s all about the real-life experiences you have rather than learning something in a classroom. Recruiters want to see that you can apply what you learned in a professional setting.

  1. Always come prepared.

Anytime you have a meeting during an internship or a job always come prepared! Be ready to deliver the right answers and ask the right questions.

  1. Be professional and don’t lose your cool.

When working with the media, everyone has some deadline whether it’s at noon or midnight. There are times when you will be asked the same question multiple times as well as questions that may be out of line. Having patience is crucial to working in such a fast paced environment like this as well as acting professionally.

  1. Establish a rapport with the media and develop a good list.

Get to know the fellow reporters, bloggers etc. Find out who they are and be sure to keep in touch with them by responding to their emails or phone calls. When they call up to ask to get an interview, interview THEM.

  • Who do they want to talk to?
  • What’s their angle?
  • Do they need any press release information or photos?

It’s always a good thing to establish solid relationships with professionals you’ll be working with in the future.

Be sure to check out NASA’s upcoming unmanned flight test for spacecraft Orion on December 4th 2014.

Speaker Series: Lisa Malone of NASA

Come out this Wednesday, Oct. 22 to hear Lisa Malone speak to UF PRSSA.

The event will be at 6:15 p.m. at Turlington L007. Visit our event page!

lisa maloneLisa Malone

Lisa Malone, APR, CPRC, serves as the director of public affairs at NASA's John F. Kennedy Space Center (KSC) in Florida. With more than 25 years of experience in public affairs, she is responsible for overseeing news media, television, Web, social media, exhibits and internal communications.

Her responsibilities include managing media activities surrounding expendable launch vehicle launches, flight hardware showings and other high profile events, as well as advising KSC management on public affairs issues and policy, and overseeing the center's Freedom of Information function.

Malone also served as a launch commentator for 15 years for space shuttle and expendable launch vehicle launches including the Atlas, Delta and other rockets

First Speaker Series of Fall 2014: Fred Cook

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Fred Cook speaks at UF PRSSAJoin UF PRSSA at our first Speaker Series meeting of the year, featuring Fred Cook, at 6:15 p.m. on Wednesday, Sept. 10, in Turlington L005.

Fred Cook is the CEO of Golin, an award-winning public relations agency with 50 offices around the globe.

Before joining the corporate ranks at the age of 36, he talked his way into a job as a cabin boy on a Norwegian tanker, peddled fake Italian leather goods to unsuspecting tourists, ran a rock-and-roll record company, substitute-taught in Los Angeles’s worst schools and winged it as a novice tour guide.

In his book, Improvise -- Unconventional Career Advice from an Unlikely CEO, Mr. Cook shares the wisdom he’s accumulated through his unconventional life experiences.

Mr. Cook was recently named one of the 50 most influential people in public relations by PRWeek and has worked with top business leaders such as Apple’s Steve Jobs and Amazon’s Jeff Bezos.

Feel free to invite your friends and join the Facebook event.

All majors are welcome, and food will be provided. We look forward to seeing you there!